But for Jessica Wright, her recent seaside antics have been for a wholly different enterprise.
The 27-year-old has released a music video for her new single, ‘Come With Me’.
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The song tells the story of a single girl who wants to go out partying with her friends in the search for that special someone.
The businesswoman, who is also dating her co-star Ricky Rayment, writhes around on the beach in a variety of skimpy ensembles.
Jessica acted her way throughout, with a ‘getting ready’ scene, and another where she posed for a photo shoot.
With a penchant for glamour, the music video also includes a pool party scene, and a shower scene where The Only Way Is Essex star washes with a full face of make-up on, with something that no Essex girl could be without – false eyelashes.
As someone with over a million followers on twitter, the Essex local showed her depth of social media knowledge, with one lyric saying: ‘I’ll tweet the girls and I’ll message around’
The reality TV star will obviously be keeping her fingers crossed that her latest musical offering will set the music scene alight.
Jessica signed a three single deal with All Around The World records, a subsidary of Universal, in 2012, who also have Tulisa, Dappy and dance act Yolanda Be Cool on their books.
But her previous attempts at chart success haven’t done so well.
Her first single, ‘Dance All Night’, released in September 2012, peaked at no.36 and her second single, ‘Dominoes’ featuring American hip-hop artist Mann, didn’t even reach the Top 100 when it was released in February 2013.
‘Come With Me’ is released 23 September, but keen fans can pre-order the single from 26 August.